Dr. Nakita Nicci

This 3-day media training course is designed to equip business leaders, spokespersons, marketing teams, and PR professionals with the essential tools to engage effectively with the media. Whether you're a small startup looking to make an impact or a large, established brand seeking to refine your media presence, this course is tailored to help you master the art of media communication. The course provides participants with hands-on training, real-world scenarios, and expert guidance to ensure they can deliver clear, consistent, and compelling messages.

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Day 1:

Foundations of Media Engagement

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Morning Session (9:00 AM - 12:00 PM): Understanding the Media Landscape

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• Introduction to the Modern Media Environment

  • Overview of different media channels (broadcast, print, digital, social media).

  • Understanding the role of traditional media vs. new media in brand reputation.

  • Key differences between small and large media outlets, and how to approach each.

• Identifying Your Target Media Outlets

  • Researching the right platforms for your business: local, national, industry-specific.

  • Building a media outreach strategy.

  • Best practices for media monitoring and trend analysis.

• Role of a Spokesperson

  • Key characteristics of an effective spokesperson.

  • Understanding the responsibility of speaking on behalf of your brand.

  • Tips for building credibility with journalists and the public.

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Lunch Break (12:00 PM - 1:00 PM)

Afternoon Session (1:00 PM - 4:00 PM):

Crafting Your Brand Message

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• Developing Core Messages and Talking Points

  • Defining your brand’s story and values.

  • Crafting concise, engaging, and memorable soundbites.

  • Adapting messages for different platforms (TV, radio, social media).

• Creating Media-Ready Messaging

  • How to tailor your message to resonate with different audiences (B2B vs. B2C).

  • Addressing controversial topics or crisis situations with grace.

  • Incorporating key statistics, anecdotes, and calls to action effectively.

• Practical Exercise 1: Message Development

  • Participants will work on developing and refining their own brand messages.

  • Feedback from trainers on clarity, impact, and delivery.

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Day 2:

Mastering Media Interviews

Morning Session (9:00 AM - 12:00 PM): Interview Techniques

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• Types of Media Interviews

  • Understanding different interview formats: live, recorded, remote, and print interviews.

  • How to prepare for each type of interview (what to bring, research needed, etc.).

• The Dos and Don’ts of Interviews

  • How to avoid common pitfalls during interviews.

  • Maintaining control of the conversation: bridging techniques and flagging key points.

  • Handling interruptions, difficult questions, or misinformation.

• Body Language and Non-Verbal Communication

  • How to use body language to enhance credibility and confidence.

  • Importance of eye contact, gestures, posture, and tone of voice.

  • Adapting body language for in-person vs. virtual interviews.

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Lunch Break (12:00 PM - 1:00 PM)

Afternoon Session (1:00 PM - 4:00 PM):

Interview Simulation and Feedback

• Practical Exercise 2: Mock Interviews

  • Participants will engage in mock interviews, both on-camera and off-camera.

  • Realistic interview scenarios, including tough or unexpected questions.

• Expert Feedback and Coaching

  • Immediate feedback on interview performance, focusing on content, delivery, and body language.

  • Tips for improving poise under pressure and staying on message.

• Handling Crisis Communications

  • How to respond to negative media attention or crises.

  • Best practices for damage control and maintaining public trust.

  • How to pivot back to your key messages in high-pressure situations.

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Day 3: Advanced Media Relations and Presentation Skills

Morning Session (9:00 AM - 12:00 PM): Engaging with Different Media Channels

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• Understanding Digital and Social Media Interviews

  • Unique challenges and opportunities in digital media.

  • How to leverage social media for positive brand exposure.

  • Adapting your messaging for podcasts, blogs, and influencers.

• Working with Journalists and Media Professionals

  • Building long-term relationships with reporters, producers, and bloggers.

  • How to pitch stories effectively and follow up with media outlets.

  • Understanding media deadlines and respecting journalists' time.

• Writing Press Releases and Media Statements

  • Step-by-step guide to crafting a press release that gets noticed.

  • How to write clear, concise, and newsworthy media statements.

  • Integrating multimedia (images, videos) for maximum impact.

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Lunch Break (12:00 PM - 1:00 PM)

Afternoon Session (1:00 PM - 4:00 PM): Public Speaking and Live Presentations

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• Essential Public Speaking Skills

  • Overcoming nervousness and building confidence on stage.

  • Structuring a compelling presentation (beginning, middle, end).

  • Using visual aids and slides effectively without overshadowing the message.

• Tailoring Presentations for Different Audiences

  • How to adjust your content based on audience size, demographics, and interests.

  • Engaging diverse audiences, from internal teams to external stakeholders.

• Practical Exercise 3: Presentation Skills

  • Participants will present their brand’s story or message in a live scenario.

  • Feedback on content delivery, clarity, audience engagement, and visual aids.

 

Course Conclusion and Takeaways

(4:00 PM - 5:00 PM)

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• Final Review and Q&A

  • Recap of key lessons learned during the course.

  • Open forum for participants to ask final questions or seek additional guidance.

• Participant Feedback and Certification

  • Each participant will receive a personalized media training certification.

  • Individualized feedback and next steps for improving media relations strategies.

• Networking Opportunity

  • Time for participants to connect with one another, trainers, and any guest speakers for future collaboration.

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Course Outcomes:

By the end of the 3-day media training course, participants will:

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• Gain a deep understanding of the media landscape and how to strategically engage with it.

• Develop and refine key messages tailored to their brand and audience.

• Master essential interview techniques and handle difficult questions with confidence.

• Learn the art of public speaking and delivering media-friendly presentations.

• Strengthen relationships with journalists, media outlets, and influencers.

• Be prepared to represent their brand effectively during media engagements, from interviews to press conferences and public presentations.

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This comprehensive course ensures that participants walk away equipped with practical skills, confidence, and strategies to navigate the ever-evolving media environment successfully.

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